APP DESIGN & EXECUTION

DIGITAL, MOBILE & SOCIAL CONTENT

DOCUMENTARY SERIES & TV PRODUCTION

COMMERCIAL & CORPORATE PRODUCTION

WEBSITE DESIGN, DEVELOPMENT & MANAGEMENT

We’re dedicated to creating content that’s original, innovative, meaningful and most of the time, unconventional.

Our work can be branded or unbranded and transported to every medium known to man- new media, social media, traditional media and mobile. To reach new audiences, we’ve collaborated with social partners like Facebook and Twitter, bloggers and check-in services like Foursquare and Get Glue. We’ve even created children’s content for smartphones and tablets, just to help keep parents sane on long road trips.

This approach, customized and unique to each client, strategically builds word-of-mouth, expands reach, engages and maximizes the audience. Everything— and we mean everything— is about doing what’s right for your brand. It’s a big reason our partners turn to us again and again and again.


BARBIE & KEN: TOGETHER AGAIN

Concept/Execution: Exactly seven years after their controversial split on Valentine’s Day in 2004, Mattel wanted to reunite America’s favorite couple.
Platforms:
The integrated campaign was heavy on social media marketing, utilizing Facebook, Twitter, Foursquare and YouTube, as well as original digital content (see Match.com video above), offline stunts (custom cupcakes from Magnolia Bakery) and traditional media buys (billboards in NYC and Los Angeles proclaimed Ken’s love for Barbie and begged her to come back.)
Results: 
Barbie’s Facebook Page experienced a 34% increase in fans and a 200% increase in engagement.  BarbieandKen.com garnered more than 5 million page views, and hundreds of thousands of users voted on whether Barbie and Ken should rekindle their flame.  Global Barbie sales soared 17% in 2011 Q2-Q3.

NESTLE BUTTERFINGER BAR INSURANCE

Concept/Execution: Butterfinger Bar Insurance and a $1 million insurance policy through Lloyd’s of London announced on April Fool’s Day with a viral video featuring a bona fide Nestlé executive simply known as “The Suit.”
Platforms:
Online & Social Media
Results: 
Within 24 hours of announcing Butterfinger Bar Insurance, consumers claimed all 100,000 replacement bars and reported more than 20,000 stories of bar thefts online. 12,000 Facebook fans gained in one day and more than 2,000 tweets.

NESTLE BUTTERFINGER DEFENSE LEAGUE

Concept/Execution: Following Bar Insurance, Sir-Mix-A-Lot’s parody video “I Like Big Butterfingers” introduced the Butterfinger Defense League: Erik Estrada, Lou Ferrigno, Charisma Carpenter and ultimately, Adam West.  Week-long media tours in New York and LA, appearances at Comic-Con and the introduction of a graphic novel counterpart increased the brand’s Facebook fan base by more than 370,000.
Platforms:
Online, Social Media, Broadcast, Radio & Graphic Novel
Results: 
440 million consumer media impressions, sales increase of nearly 10 percent during the campaign period.

HOT WHEELS “FOR REAL”

Concept/Execution: A global repositioning campaign for Hot Wheels, the first aimed at adults in the brand’s 43 years.  Hey Guy Media helped craft the digital video portion, including a partnership with Funny or Die and behind-the-scenes testing footage of the Team Hot Wheels mystery driver. was capped with the world-record jump of a life-sized Hot Wheels truck at the 100th anniversary celebration of the Indianapolis 500.
Platforms:
Online & Social Media
Results: 
Over 1.1 billion media impressions. The Indy 500 jump was the most watched video on YouTube with over 2.8 million hits in two days and topped Visible Measures viral video chart, showcasing the Web’s top-performing brand-driven ad campaigns. To date, the online content has generated more than 9 million views.

JIBJAB “SENDABLES”

Concept/Execution: E-mail-able and share-able line of animated, customized eCards created for any occasion (birthdays, holidays, anniversary, etc.), aloowing users to insert themselves, family and friends directly into the content.  Currently, more than 2,000 variations are available for download.
Platforms:
Online & Social Media
Results:
over 1 million paid downloads, over 69 million shared since 2007.

GAP “MERRY MIX-IT” HOLIDAY CAMPAIGN

Concept/Execution: Non-traditional online campaign featuring Web videos of unexpected pairings of celebrities performing renditions of holiday classics, geared towards 28-year-old “sweet spot” Gap shopper.  Merry Mix-It website also allowed visitors to create personalized greeting cards using clips of the cast and the “Jingle Bells” remix recorded by Flo Rida and Trey Songz.
Platforms
: Online, Theatrical Release via ScreenVision and companion “Mix Not Match” iPhone application.
Results:
over 2 million YouTube views.