CAMERON R. PENN and LAUREN McFARLAND PENN, Managing Partners

Cameron grew up on the mean streets of Newport Beach, CA. In 1992, after four years clerking for an international litigation firm, he scrapped Duke Law School to begin his TV career as a less-than-minimum wage production assistant for FOX Sports.

After four years, Cameron traded in the sun, sand and surf of Southern California for Bristol CT, home of the American Clock and Watch Museum and a fledgling little network called ESPN. From 1996-2001, Cameron oversaw literally thousands of hours of live series programming across a variety of platforms, including SportsCenter, Baseball Tonight, NFL Countdown, Sunday Night Football and the NFL Draft. He also managed remote studio production for ESPN’s coverage of four Super Bowls, four Olympic Games, four U.S. Opens (golf) and three MLB All-Star Games. In his spare time, Cameron produced and wrote for ABC’s World News Tonight, Good Morning America and Nightline. He also served as a creative consultant to Aaron Sorkin during the development and production of the Golden Globe-nominated series Sports Night.

In 2001, Cameron overhauled cable television’s longest-running series, HBO’s Inside the NFL. He added host Bob Costas (because they’re the same height and wardrobe freebies didn’t hurt), Cris Carter and comedienne Wanda Sykes. Sheer coincidence we’re sure, but ratings soared and INFL went on to win three of the next five “Outstanding Studio Show” Emmy Awards. While at HBO, he also helped develop and produce the reality series Hard Knocks and the late night talk show On the Record with Bob Costas.

Cameron returned to L.A. in 2005 and formed Hey Guy Media. Since then, he’s successfully created and produced film, TV, digital, commercial and corporate content for Lionsgate, Starz!/Anchor Bay, Mattel, Gap, Subway, Nestle, Shell Oil, The Annenberg Foundation and Cedars-Sinai Medical Center.

The production bug bit Lauren at Mira Costa High School when CNN bestowed her with the Student Broadcast Journalism Award at age 16. After earning a BA in Psychology at San Francisco State University, Lauren began her career at Champion Media & Entertainment in Santa Monica CA. There, she managed commercial and corporate production for clients like Frito-Lay, Disney, Mattel and Kaiser Permanente.

Lauren currently oversees all physical production for Hey Guy Media, and all extracurricular activities for their feisty daughters, Bryn and Blake.